“Developing a Marketing Orientation”
COURSE SUMMARY & Syllabus:
Marketing is defined as finding a customer's need and filling that need. Major emphasis is given to having a customer focus in the design and presentation of goods or services and understanding how the marketing process affects the entire enterprise. Participants study how to target the customer, how to position their product or service to the customer, and how to create a promotional plan to influence the customer.
Executive Training Series Overview
This training is a part of Executive Training Series which is designed to equip business owners, top directors and managers to enhance their companies for greater effectiveness in the market place.
The most prominent feature of the Course Series, however, is that each Seminar is taught by experienced American business persons, proven leaders in the global marketplace. Thus the principles presented in each Seminar are illustrated with examples from the experiences of the instructors.
Furthermore, by limiting the number of participants in an ETS Course to about 20 and using dialog methods of instruction, participants and instructors gain greater understanding of the material taught and of each other. This increases a participant’s learning and mentoring from the instructors.
Training Syllabus
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Module 1: Developing a Philosophy of Marketing Marketing Definitions Three Types of Marketing Ways of Serving Markets Changing Eras of Emphasis Marketing Myopia
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Module 2: Understanding the Marketing Management Process Steps in the Process Research Explained Segmentation-Targeting-Positioning Marketing Mix Implementation, Control A Model of Marketing
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Module 3: Identifying Demand Opportunities and Building Value Market Opportunities Ways to Build Demand Developing the Value Proposition
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Module 4: Responding to Opportunities in Marketing Challenging Change Strategies Responding to E-Commerce Winning Marketing Practices
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Module 5: Bringing It All Together Contrasting Approaches to Marketing The Marketing Concept Elements of the Marketing Plan Two Key Questions for Marketers Chart: A Model Of Marketing
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