Strategic Management in the Successful Company
“Creating a Sustainable Competitive Advantage”
COURSE SUMMARY & Syllabus:
The methods of decision-making in the present so that future goals are attained are often considered pertinent only in the context of very large enterprises, However, in this, the fourth Seminar in the Executive Training Series, Participants learn the techniques of strategic management and the use of tools that will enable them to lead their company, whether it is large or small, to be uniquely positioned, competitive and profitable. Emphasis is given to understanding the place of their company within their industry, how to select, implement, and monitor the results of specific strategies for their company, and how to communicate this strategic thinking to others.
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Module 1: Overview of Strategic Management Introduction to Strategic Management External versus Internal Emphasis Framework for Overall Strategy The Strategic Management Process Introduction to the Case Study Vision and Business Purpose
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Module 2: Analyzing External Environments Analyzing the Environments The General Environment The Industry Environment Market Analysis: Looking for Opportunities The Competitive Environment The Value Gap
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Module 3a: Analyzing the Internal Environment Internal Potential Activity Chain Analysis “SWOT” Analysis
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Module 3b: The Company’s General Strategy Cost Leadership Strategy Differentiation Strategy Aggressiveness and Growth
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Module 4: Shaping the Company’s Specific Primary Strategies Market Strategy Product Strategy Marketing and Pricing Strategies Production, Distribution and Service Strategies |
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Module 5a: Shaping the Company’s Specific Support Strategies Finance Strategy Information Technology and Cultural Strategies Alliance and Organizational Strategies Governance Strategy |
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Module 5b: Communicating the Strategy Purpose of the Business Plan Business Plan Outline
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